For physiotherapy groups
Physiotherapy clinic reputation management: nine branches, nine first impressions.
Locationes is a multi-location Google Business Profile platform for physiotherapy and rehabilitation groups. It keeps opening hours, treatments and photos complete for every clinic, brings reviews from all branches into one inbox, and tracks the local searches each clinic appears in.
Last updated:
- Reply queue
- Rating, review count and reply time per clinic in one view.
- Hours
- Hours, treatments and photos checked branch by branch.
- Profiles
- Local rank and keyword performance for "physiotherapist near me" searches.
- Visibility
- Bulk updates when a clinic changes its schedule or adds a treatment.
The problem
Physiotherapy is chosen locally and compared quickly.
Someone with back pain searches on a phone, opens the three clinics within walking distance, and reads the worst review of each before booking. The group's 4.6 average does not help that person. The branch at 4.1 is the only one they see. The second problem is timing. A course of treatment lasts weeks, so reviews arrive in the middle of it, not only at the end. A review about a cancelled session that stays unanswered for a fortnight is read by the next patient as the clinic's current standard.
Groups that centralise replies usually find the delay is not laziness but ownership: nobody is sure which branch manager is responsible for which clinic.
What it does
Three jobs, in your sector's language.
No generic feature list. The parts of the product that matter when the queue is long and the hours differ.
- Reviews
-
Ratings and reply time per clinic, not per group.
The rating breakdown shows the 1–2★ share, the review count and the average time to answer a negative review, location by location. A group average of 4.6 stops hiding the branch that is losing enquiries.
- Profiles
-
One inbox for every branch.
Reviews arrive with rating, location and date. Templates cover the cases that repeat — waiting time, session price, appointment changes — while a complaint about a cancelled session or a member of staff goes to someone with authority to offer a call. Access is per user, so a clinic owner sees their own branch and the group lead sees all nine.
- Visibility
-
A profile that changes when the schedule does.
Hours, services, description and photos are editable per location and can be updated in bulk. The profile score flags the branch missing hours or treatments, and the alerts check catches a location Google has marked closed.
- Visibility
-
Visibility for the searches that fill the diary.
Impressions split search from maps, keyword performance shows the terms each clinic appears for, and rank tracking follows the terms you choose. Being the third result for "physiotherapist near me" is a listing problem before it is an advertising budget.
Example scenario
Example scenario
Illustrative example, not a customer story.
A nine-clinic group averages 4.6, but one branch sits at 4.1. On Monday the action list shows a one-star review that has been unanswered for eleven days: a session was cancelled at short notice and the patient was still charged. The marketing lead filters by location, sees that this branch answers in six days on average while the rest answer in two, and assigns the review to the branch manager instead of writing it from head office.
The manager replies within a day, apologises for the cancellation, offers to settle the charge by phone and signs with her name. The review stays at one star. The next patient reading it sees a clinic that answered and gave a number to call.
That week the audit also shows three clinics without "post-operative rehabilitation" in their services. A bulk update adds it to those three, and the audit afterwards confirms the change. Six weeks later rank tracking shows two branches in the top five for "physiotherapist near me" and one still at 12, with a profile that has no photos from the last year.
- Unanswered negatives
- 24
- In two supplier-linked branches
- 9
- Hours edits flagged by Google
- 1
- Branches on late-night hours
- 14
Figures belong to the example above.
Related
Related pages
Features, sectors and reading that share the same work.
See it with your own locations
We will walk through your estate, your review volume and your current workflow.