For salon, spa and barber groups
Review management for salon groups: the review lands on the branch.
Locationes is a multi-location Google Business Profile platform for salon, spa and barber groups. It answers every branch's reviews in one queue, keeps services and hours current, and shows how each location is found in local searches.
Last updated:
- Reply queue
- Staff names found across every branch's reviews.
- Hours
- Booking and walk-in hours kept accurate.
- Profiles
- Templates for the complaints that repeat.
- Visibility
- "Barber near me" visibility per location.
The problem
A single stylist can carry a branch's rating and take it along when they leave.
Meanwhile the listing still promises walk-ins, the service list is a year old, and the recent reviews praise people who no longer work there.
The gap between what the profile says and what the chair delivers is where one-star reviews come from.
What it does
Three jobs, in your sector's language.
No generic feature list. The parts of the product that matter when the queue is long and the hours differ.
- Reviews
-
One inbox per branch, searchable by name.
Filter by location, rating and date, then search a stylist's name to see where praise and complaints cluster. Templates cover waiting, booking and price questions, and translation handles reviews your team cannot read.
- Profiles
-
A profile that matches the service menu.
Treatments, hours, photos and description are scored across ten checks, each with a fix. When a group changes its menu, the services field is updated in bulk and the audit shows the branches where it did not take.
- Visibility
-
Visibility per neighbourhood.
Impressions split by search and maps, keyword performance for the terms clients use, and rank tracking for the locations you watch. A group average hides the branch that stopped appearing for its own high street.
Example scenario
Example scenario
Illustrative example, not a customer story.
A twenty-six-location group loses a senior stylist who had a following. Within a week, reviews at two branches mention her by name — some asking where she went, one blaming the branch for the change. The marketing lead searches her name across the review list, replies at each branch with the same short answer, and updates the services description at both sites.
The same month, a Saturday promotion fills the books and produces a cluster of five-star reviews on one afternoon. The action list flags the cluster; she checks it before celebrating, because reviews that arrive that way are the ones Google removes, and a spike that disappears takes the rating with it.
- Unanswered negatives
- 24
- In two supplier-linked branches
- 9
- Hours edits flagged by Google
- 1
- Branches on late-night hours
- 14
Figures belong to the example above.
Related
Related pages
Features, sectors and reading that share the same work.
See it with your own locations
We will walk through your estate, your review volume and your current workflow.