For law firms
Law firm review management: the first impression is public.
Locationes is a multi-location Google Business Profile platform for law firms. It keeps each office's practice areas, hours and contact details complete, answers reviews without confirming a client relationship, and tracks the legal searches each office appears for.
Last updated:
- Reply queue
- Replies that never confirm a client or a matter.
- Hours
- Practice areas and hours scored per office.
- Profiles
- Removed reviews archived and reported by star.
- Visibility
- "Family lawyer" searches tracked by city.
The problem
A person looking for a lawyer reads reviews before they call, and the review they trust most is the one that describes the first conversation.
Was the call returned? Was the fee explained? Did anyone say what would happen next? A firm that answers those reviews badly in public reads like a firm that will handle the matter the same way in private. The second problem is confidentiality. A review can name a matter, a court date or a family situation. A reply that confirms any of it breaks the one rule every firm already has. Staff know this, so reviews sit unanswered for weeks, and the profile slowly fills with silence while the competitor two streets away answers every one.
Add several offices, different practice areas and partner-owned Google accounts, and the listing stops matching the firm.
What it does
Three jobs, in your sector's language.
No generic feature list. The parts of the product that matter when the queue is long and the hours differ.
- Reviews
-
One inbox for every office, with confidentiality-safe replies.
Reviews arrive in a shared queue and are tagged to their office. Templates cover consultation waiting time, fee questions, communication gaps and document requests, written so no reply confirms a client, a matter or a court date. Translation handles reviews in languages the team does not read.
- Profiles
-
A profile that lists the work you actually take.
Ten checks per office cover practice areas, hours, phone, address, photos, description and primary category, each with a fix. A new practice area or a changed intake number can be applied in bulk, and the audit lists the offices where the change did not land.
- Visibility
-
Numbers by office, not by firm.
Rating breakdown shows the 1–2★ share and the average time to answer a negative. Keyword performance shows which office appears for "family lawyer" or "employment lawyer" in its own city, and the deleted review archive keeps the reviews Google removes.
Example scenario
Example scenario
Illustrative example, not a customer story.
A firm runs six offices and adds an employment practice in two of them. The marketing lead applies the new practice area to both listings in one update and checks the audit for the other four, which should not show it. On Tuesday the action list holds five unanswered negatives, three about calls that were not returned. She sends the approved reply to each, with no reference to a matter or a client.
A week later a one-star review describes a billing dispute and names a partner. The reply thanks the reviewer, apologises for the experience and invites them to contact the office manager directly. It does not confirm that the firm acted for them, does not mention the matter and does not argue the fee in public. When the review is removed a month later, the archive still holds it and the removal report counts it by star.
- Unanswered negatives
- 24
- In two supplier-linked branches
- 9
- Hours edits flagged by Google
- 1
- Branches on late-night hours
- 14
Figures belong to the example above.
Related
Related pages
Features, sectors and reading that share the same work.
See it with your own locations
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