For estate agency networks and franchise groups
Review management for estate agency branches: the agent answers.
Locationes is a multi-location Google Business Profile platform for estate agency networks. It keeps each office listing accurate through moves and rebrands, puts review replies in the hands of the branch, and reports the calls and direction requests an office actually earns.
Last updated:
- Reply queue
- Office listings kept separate and accurate.
- Hours
- Relocations and duplicate pins caught by alerts.
- Profiles
- Reply permissions for each branch manager.
- Visibility
- Calls and direction requests reported per office.
The problem
Property decisions are made on trust, and the review that decides it is usually about communication: a call not returned, a viewing cancelled, a valuation that never arrived.
Those reviews name an office, and they sit on a listing head office may not control.
They also outlive the agent who caused them, which is why the reply has to belong to the branch rather than to a person.
What it does
Three jobs, in your sector's language.
No generic feature list. The parts of the product that matter when the queue is long and the hours differ.
- Reviews
-
One inbox per office, with permissions.
A branch manager answers their own reviews while head office keeps the group view. Templates cover valuation enquiries, viewings and communication complaints, and the count of unanswered negatives gives a franchise director a fair comparison between offices.
- Profiles
-
Alerts for the mess a move creates.
The Google alerts check runs live and looks for duplicate listings, closed locations, permission problems and edits still in review. In agency networks, a relocation or a rebrand is the usual source of a second pin quietly collecting reviews.
- Visibility
-
Local demand per office.
Impressions split by search and maps, interactions split into calls and direction requests, keyword performance for area names, and a review heat map by district. A group rating says little when one office covers three postcodes.
Example scenario
Example scenario
Illustrative example, not a customer story.
A six-office agency opens two new branches and closes one. Two weeks later the alerts page shows a duplicate listing at the old address, still live and collecting reviews from people who found the old pin. The marketing lead flags it and keeps both tracked while the change is processed.
In the same month two reviews describe calls that were never returned. The branch manager writes the reply, because permissions allow it, and the director sees that office's response time against the other five. The comparison starts a conversation about staffing, not marketing.
- Unanswered negatives
- 24
- In two supplier-linked branches
- 9
- Hours edits flagged by Google
- 1
- Branches on late-night hours
- 14
Figures belong to the example above.
Related
Related pages
Features, sectors and reading that share the same work.
See it with your own locations
We will walk through your estate, your review volume and your current workflow.