For hotel and accommodation groups
Hotel group review management: guests book the property, not the portfolio.
Locationes is a multi-location Google Business Profile platform for hotel and serviced-apartment groups. It keeps each property's profile accurate, gathers guest reviews in every language into one queue, and reports how each property is found before a booking.
Last updated:
- Reply queue
- Property-level listings, never one brand profile.
- Hours
- Reviews translated before anyone writes a reply.
- Profiles
- Facilities and check-in times kept current.
- Visibility
- In-destination visibility measured per property.
The problem
A guest shortlists three hotels on one street by reading the last twenty reviews, often in a language the front desk does not speak.
A closed pool, a changed breakfast time or a refurbishment that never reaches the profile becomes a review that outlives the stay.
Neither is solved by replying faster; both need a complete profile and a queue someone can work.
What it does
Three jobs, in your sector's language.
No generic feature list. The parts of the product that matter when the queue is long and the hours differ.
- Reviews
-
Every property's reviews in one inbox, with translation.
Filter by property, rating, date and text, reply in the language the guest used, and keep templates for the cases that repeat — early check-in, deposit, noise, parking, transfer. Bulk reply clears routine thank-yous after a busy weekend.
- Profiles
-
Profile accuracy per property.
Photos, description, services, hours and check-in details are fields with a score and a fix. A bulk update applies a group standard across selected properties, and the alerts check catches duplicate listings after a rebrand.
- Visibility
-
Reports per property, not per brand.
Rating breakdown, response time to negative reviews, monthly comparison and review heat map. Impressions split by search and maps, which shows whether a property appears to someone already in the city.
Example scenario
Example scenario
Illustrative example, not a customer story.
A seven-property group reopens for the season with the pool closed for two weeks of repairs. The marketing lead updates the facilities field on the three affected properties, schedules a post explaining the closure, and gives front desks a template offering a neighbouring pool instead.
That week a German guest reviews breakfast in German. The reply window shows the translation; the duty manager answers in German without switching to English. When check-in moves from 14:00 to 15:00 across five properties, one bulk update covers them, and the audit afterwards finds two where an earlier edit had already changed the field.
- Unanswered negatives
- 24
- In two supplier-linked branches
- 9
- Hours edits flagged by Google
- 1
- Branches on late-night hours
- 14
Figures belong to the example above.
Related
Related pages
Features, sectors and reading that share the same work.
See it with your own locations
We will walk through your estate, your review volume and your current workflow.