For cleaning companies and franchises
Cleaning company review management: the quote request starts on the listing.
Locationes is a multi-location Google Business Profile platform for cleaning companies. It keeps service areas, hours, services and photos complete for every branch, answers home and office reviews from one inbox, and shows the local searches each branch appears for.
Last updated:
- Reply queue
- Home and office reviews in one queue, branch by branch.
- Hours
- Service areas, hours and services checked per location.
- Profiles
- Reply time and rating compared across the franchise.
- Visibility
- "Cleaning company near me" searches tracked per city.
The problem
Cleaning is sold before anyone sees the work.
Someone looking for a weekly clean at home, or an office manager comparing contract quotes, reads the branch listing first: does it say which areas are covered, is there a photo of a real team, does the last one-star review have an answer underneath it. A franchise with fourteen branches has fourteen versions of that first impression, and most are maintained by whoever has time that week. The second problem is what the reviews are actually about. Not the deep clean itself, but the arrival window, the same cleaner every week, a price that changed after the first visit, a bathroom that was skipped. Those complaints repeat in almost identical words across branches, and the reply that works in one city works in the next, if the branch can find it.
The review that sits unanswered for a month is the one the next customer reads before requesting a quote.
What it does
Three jobs, in your sector's language.
No generic feature list. The parts of the product that matter when the queue is long and the hours differ.
- Reviews
-
One inbox for home and office work.
Every review arrives with its branch, rating and date, with the unanswered ones first. Templates cover the recurring cases — arrival window, a skipped room, a replacement cleaner, a price change after the first visit — and translation opens reviews written in a language the franchise office does not read. Each reply publishes under the branch that did the job.
- Profiles
-
A listing that says what the branch actually sells.
Service areas, opening hours, services (regular home clean, deep clean, move-out, office contract) and photos are per-location fields, scored by ten checks with a fix for each. When a franchisee adds a service, the change goes out in bulk and the audit lists the branches where it did not land.
- Visibility
-
Local visibility per branch, without opening fourteen dashboards.
Impressions split search from maps, keyword performance shows the terms each branch appears for — "office cleaning [city]", "house cleaner near me" — and rank tracking follows the ones you choose. Interactions separate calls from direction requests, the closest signal that someone about to request a quote picked that branch.
Example scenario
Example scenario
Illustrative example, not a customer story.
A franchise with eleven branches introduces move-out cleaning in three of them. The marketing manager adds the service to those three profiles, updates the descriptions and runs the audit: one branch still shows the old service list because the franchisee edited the listing from their own account that morning. She fixes it before the weekend.
That same week a review arrives at another branch: the cleaner was two hours late and the customer missed a work call. The reply does not name the cleaner or confirm the address. It thanks the customer, says the arrival window is being changed and gives the branch number. A template wrote the first draft, a person wrote the last three sentences, and the next reader finds an answer instead of silence.
- Unanswered negatives
- 24
- In two supplier-linked branches
- 9
- Hours edits flagged by Google
- 1
- Branches on late-night hours
- 14
Figures belong to the example above.
Related
Related pages
Features, sectors and reading that share the same work.
See it with your own locations
We will walk through your estate, your review volume and your current workflow.