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Notes on local search, reviews and the work behind them.

Practical writing on local search, Google reviews and the operations behind multi-location brands.

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Featured · Local SEO

10 Nov 2026 12 min read

Local SEO in 2026: how the map pack, location pages, reviews, citations and AI answers fit together, and which metrics show the work landed.

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Local SEO

What a Google Business Profile actually controls (and what it doesn't)

A Google Business Profile controls listing fields, not rankings. A plain guide to what it does, what it does not, and why 50 locations are a different job.

7 min read
Guides

How to reply to a negative Google review: rules and 6 templates

Three rules and six copy-ready templates for negative Google reviews, plus how to spot a fake review and when waiting is the better first move.

7 min read
Guides

Manage 50 Google Business locations without a spreadsheet

An operating model for 50 Google Business locations: store codes, a weekly queue, safe bulk updates and a handover that survives staff changes.

7 min read
Guides

Local rank tracking: how to measure "near me" visibility properly

A local rank is a pair, not a number. Fix the keyword, location and measurement point, then report average, outliers and movement without overclaiming.

8 min read
Local SEO

Hyperlocal SEO: visibility at neighbourhood level

Win searches for a district, street or landmark: finer rank grids, neighbourhood pages with real local facts, review language and the traps to avoid.

12 min read
Guides

Google reviews disappearing: why it happens and what to do

Reviews disappear for policy, reviewer or listing reasons. Learn how to tell them apart, read the removal rate, and keep the evidence Google deletes.

7 min read
Guides

Google review benchmarks you can defend in a board meeting

How to set review targets a board will accept: response time, reply rate, rating drift and deletion rate, with the numbers that show the work landed.

8 min read
Guides

Google Posts for multi-location brands: cadence, formats, scheduling

One central message, many local variants. Learn the four formats, a workable cadence, and the three calendar mistakes that make posts look careless.

7 min read
Guides

Google Business Profile suspended: the five causes we see most

Suspended, pending or duplicate? Tell the states apart, check the five common causes and build the evidence file Google asks for before you appeal.

8 min read
Local SEO

Google Business Profile optimization: 12 checks

Twelve checks that move a profile past completion: category, services, hours, photos, Q&A and the numbers that show whether a change worked.

13 min read
Guides

Google Business Profile impressions: what the number means

Impressions measure being seen, not chosen. Learn what counts, how they differ from clicks and calls, and why the last five days keep changing.

7 min read
Guides

Google Business Profile checklist: the 10 fields multi-site teams miss

A ten-field checklist for multi-site teams: what good looks like per field, which fields are shared, and a realistic five-week path to a complete profile.

8 min read
Guides

Google Business Profile for agencies: access, permissions, handover

Manager access, per-user permissions, one reporting standard and a real handover file. A practical operating model for agency-managed client locations.

8 min read
Guides

Duplicate Google listings after a move: how to find and fix them

Duplicates split reviews, hours and clicks between two pins. Learn how they start, how to find them, and when to merge, close or leave a listing alone.

7 min read