For home service companies
Home services review management: the quote is judged before the van arrives.
Locationes is a multi-location Google Business Profile platform for home service companies. It keeps each branch's service area, hours and photos complete, answers dispatch reviews from one inbox, and tracks the suburb-level searches each location appears for.
Last updated:
- Reply queue
- One inbox for dispatch, filtered by service area.
- Hours
- Arrival windows and service areas updated in bulk.
- Profiles
- Ten profile checks per location, each with a fix.
- Visibility
- "Emergency plumber" searches tracked by suburb.
The problem
Home services are sold on a promise of arrival.
The customer has taken a morning off work, cleared a path to the boiler and moved the car. A review is written when the window passes, when the quote changes at the door or when the job is left unfinished. By then the dispatcher is on the next call and the review is read by the next customer, who books the company two suburbs over. The second problem is geography. A franchise adds three postcodes, closes a depot and changes its Sunday cover, while the Google listing still describes last year's service area. Calls arrive at a branch that cannot reach the address, or do not arrive at all.
With twelve locations in one city, the profiles start competing with each other for the same search, and nobody can see which listing is doing the work.
What it does
Three jobs, in your sector's language.
No generic feature list. The parts of the product that matter when the queue is long and the hours differ.
- Reviews
-
One inbox for dispatch, with replies that do not confirm a visit.
Reviews arrive in a shared queue and are tagged to the branch. Templates cover arrival windows, quote questions, rescheduling and unfinished work, written so no reply confirms an address, a job or a customer. Translation handles reviews in languages the crew does not read.
- Profiles
-
A profile that matches the map.
Ten checks per location cover service area, hours, phone, services, photos, description and primary category, each with a fix. New postcodes or a changed call-out number can be applied in bulk, and the audit lists the branches still showing the old area.
- Visibility
-
Numbers by branch and by suburb.
Rating breakdown shows the 1–2★ share and the average time to answer a negative. Keyword performance shows which branch appears for "emergency plumber" in each suburb, and the review heat map shows where low ratings cluster across the city.
Example scenario
Example scenario
Illustrative example, not a customer story.
A company runs fourteen branches and covers a metro area in rings. After a storm week the action list holds eleven unanswered negatives, six about missed arrival windows on the same day. The operations lead sends the approved reply to each and adds a note to the dispatch board. One branch has changed its service area twice this year; she applies the current postcode list in one update and the audit shows two listings still carrying the old area.
A review describes water damage that followed a repair and names the street. The reply thanks the customer, apologises and asks them to call the branch. It does not repeat the street, the job or the damage. When the review is removed a month later, the archive still holds it, and the removal report counts it by star. Keyword performance then shows "emergency plumber" rising in two suburbs and flat in the rest.
- Unanswered negatives
- 24
- In two supplier-linked branches
- 9
- Hours edits flagged by Google
- 1
- Branches on late-night hours
- 14
Figures belong to the example above.
Related
Related pages
Features, sectors and reading that share the same work.
See it with your own locations
We will walk through your estate, your review volume and your current workflow.