For accounting and tax advisory groups
Accounting firm review management: clients choose trust before credentials.
Locationes is a multi-location Google Business Profile platform for accounting, bookkeeping and tax advisory firms. It keeps each office's hours, services and description accurate, puts reviews about deadlines and fees in front of the office that owns the relationship, and measures the local searches that bring in new clients.
Last updated:
- Reply queue
- Office hours and services per location.
- Hours
- Deadline and fee reviews routed to the right office.
- Profiles
- Reply time compared across the firm.
- Visibility
- Local search presence for every office.
The problem
Accounting is bought on trust, and trust is read in public before anyone speaks to a partner.
A prospective client compares two firms on reviews, and the review that decides it is rarely about technical skill. It is about the invoice that arrived higher than quoted, the call that was not returned in March, the deadline that was missed while the office was "too busy". The worst reviews arrive at the worst time. Filing season compresses every client question into a few weeks, the phone queue grows, and the person who would normally answer reviews is doing billable work. By the time the season ends, a one-star review about a missed call has been at the top of the listing for a month. There is a second, quieter gap: the office that is excellent at client care is often invisible in local search, because nobody has checked whether its hours, services and description match what people search for.
The firm's reputation is national; the client's decision is local.
What it does
Three jobs, in your sector's language.
No generic feature list. The parts of the product that matter when the queue is long and the hours differ.
- Reviews
-
Office hours and services that match the calendar.
Opening hours, services, description and seasonal notes are per-location fields. A change to Saturday hours before a filing deadline goes out as a bulk update to the offices you select, and the audit afterwards lists the ones still showing the old schedule. The alerts check catches a location Google has marked closed or duplicated.
- Profiles
-
A review queue with the relationship in view.
Every review arrives with its office, rating and date. Filters isolate one office, one rating band or the reviews that mention fees, deadlines or callbacks. Templates cover routine replies — hours, documents, scheduling — and are written so a public answer never confirms that someone is a client or discusses their affairs. Sensitive reviews are left to a person.
- Visibility
-
Local visibility and response time per office.
Keyword performance covers terms like "accountant near me", "bookkeeper in your city" and "tax advisor in your city"; impressions split search from maps and rank tracking follows the terms you choose. Rating breakdown and average time to answer a negative review are reported by location, so a firm-wide average cannot hide one office answering in nine days.
Example scenario
Example scenario
Illustrative example, not a customer story.
A six-office firm changes its Saturday hours for the January filing season. One office updates its Google listing; the other five keep the old schedule. A client arrives on the first Saturday in February to deliver documents and finds the door locked. The review is one star, and it describes the wasted journey rather than the tax work.
The operations partner corrects the hours in the five profiles, checks them in one list instead of trusting the update, and replies to the review without discussing the client's affairs: the office was closed, the hours are now correct, and here is the direct number. No template is used for the next review, which describes a fee dispute in detail; that one gets four sentences, a name and a phone call.
At the end of the month the response-time report shows the same office at nine days and the others under three. The firm moves review responsibility to the office manager for the rest of the season, and the queue stops depending on who has time.
- Unanswered negatives
- 24
- In two supplier-linked branches
- 9
- Hours edits flagged by Google
- 1
- Branches on late-night hours
- 14
Figures belong to the example above.
Related
Related pages
Features, sectors and reading that share the same work.
See it with your own locations
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