For furniture and electronics retailers

Review management for furniture and electronics retailers: delivery decides.

Locationes is a multi-location Google Business Profile platform for furniture and electronics retailers. It keeps delivery, assembly and returns complaints attached to the store that sold the order, keeps showroom details current, and compares stores instead of averaging them.

Last updated:

Furniture & electronics — Review inbox
Review inbox — one queue for every branchAnonymised sample data
Reply queue
Delivery and assembly complaints visible by store.
Hours
Model names searchable across every review.
Profiles
Showroom services and hours kept accurate.
Visibility
Store-level comparison, never a chain average.

The problem

Customers research online, buy in a showroom, and review the delivery.

One late container or one missing part produces the same complaint across a region, and the store that handled it well still carries the rating of the depot that did not.

Marketing owns the reply, logistics owns the cause, and the two rarely meet.

What it does

Three jobs, in your sector's language.

No generic feature list. The parts of the product that matter when the queue is long and the hours differ.

Reviews

An inbox you can search like an order book.

Filter by location, rating and date, then search the text for a model name or "assembly" to collect every review about the same failure. Templates cover delivery windows, missing parts and returns; the selection exports for whoever schedules the vans.

Profiles

Showroom profiles that match the range.

Delivery, assembly and installation are services fields, set per store and changeable in bulk when a collection or a service changes. The profile score checks photos, description, hours and services, and every missing point has a fix.

Visibility

Reports that separate the store from the warehouse.

Rating breakdown per location, monthly comparison, keyword performance for brand-plus-city searches, and a review heat map for regional clusters. A chain average of four stars can hide a showroom at three.

Impressions report split by search and Maps, mobile and desktop
Impressions overview — search and Maps, mobile and desktopAnonymised sample data

Example scenario

Example scenario

Illustrative example, not a customer story.

An eight-showroom retailer has a sofa range stuck at a port. Reviews mentioning the range arrive at four stores within ten days, all describing the same missed date. The marketing lead searches the model name across the review list, exports the batch for logistics, and replies at each store with one honest sentence: the container is delayed, here is the new date, here is the number for the store.

Two of those stores had also stopped offering assembly, which nobody had updated. She fixes the services field in bulk, runs the audit to confirm, and adds the assembly policy to the description so the next customer does not learn it from a review.

Unanswered negatives
24
In two supplier-linked branches
9
Hours edits flagged by Google
1
Branches on late-night hours
14

Figures belong to the example above.

See it with your own locations

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