Category archive
Guides
How to reply to a negative Google review: rules and 6 templates
Three rules and six copy-ready templates for negative Google reviews, plus how to spot a fake review and when waiting is the better first move.
Manage 50 Google Business locations without a spreadsheet
An operating model for 50 Google Business locations: store codes, a weekly queue, safe bulk updates and a handover that survives staff changes.
Local rank tracking: how to measure "near me" visibility properly
A local rank is a pair, not a number. Fix the keyword, location and measurement point, then report average, outliers and movement without overclaiming.
Google reviews disappearing: why it happens and what to do
Reviews disappear for policy, reviewer or listing reasons. Learn how to tell them apart, read the removal rate, and keep the evidence Google deletes.
Google review benchmarks you can defend in a board meeting
How to set review targets a board will accept: response time, reply rate, rating drift and deletion rate, with the numbers that show the work landed.
Google Posts for multi-location brands: cadence, formats, scheduling
One central message, many local variants. Learn the four formats, a workable cadence, and the three calendar mistakes that make posts look careless.
Google Business Profile suspended: the five causes we see most
Suspended, pending or duplicate? Tell the states apart, check the five common causes and build the evidence file Google asks for before you appeal.
Google Business Profile impressions: what the number means
Impressions measure being seen, not chosen. Learn what counts, how they differ from clicks and calls, and why the last five days keep changing.
Google Business Profile checklist: the 10 fields multi-site teams miss
A ten-field checklist for multi-site teams: what good looks like per field, which fields are shared, and a realistic five-week path to a complete profile.
Google Business Profile for agencies: access, permissions, handover
Manager access, per-user permissions, one reporting standard and a real handover file. A practical operating model for agency-managed client locations.
Duplicate Google listings after a move: how to find and fix them
Duplicates split reviews, hours and clicks between two pins. Learn how they start, how to find them, and when to merge, close or leave a listing alone.