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Locationes vs Semrush Local
Short answer. Semrush Local is the local module of a large SEO platform: a Google Business Profile agent that writes posts and answers reviews, directory listings on the upper plan and a map-grid rank tracker, at $30 or $60 per location. Locationes is a narrower product for the same profiles at $6, with a review archive, live alerts and a profile score that says what to fix. Semrush Local suits a team already inside Semrush. Locationes suits a team whose whole job is the locations, and wants a review queue rather than an automation layer.
Side by side
| Capability | Locationes | Semrush Local |
|---|---|---|
| Multi-location management | Yes — one list, bulk update | Yes — bulk connect and edit, grouping on Pro |
| Review replies | Yes — inbox, bulk reply, translation | Yes — on Pro |
| Reply templates | Yes | Unverified |
| AI replies | No — in development | Yes — automatic, tone and language set |
| Deleted review archive | Yes — archive and removal alerts | Unverified |
| Google alerts | Yes — live checks, five categories | Partial — accept or reject edits on Pro |
| Profile completeness score | Yes — 0–100, ten checks | Yes — GBP audit and optimisation plan |
| Keyword reports | Yes — performance and trends | Partial — rank data, not search terms |
| Rank tracking | Yes — per location, map view | Yes — Map Rank Tracker, 375 / 1,225 credits |
| Pricing model | Per location/month: $12 / $10.00 / $8 / $7.00 | Per location/month: $30 Base, $60 Pro (annual billing) |
| Free trial | 3 days, full access | 7 days |
| Minimum locations | 1 | 1 |
Locationes vs Semrush Local
When Locationes is the better fit
- The review queue is the product. Semrush Local is built to reply automatically; Locationes is built to reply deliberately — templates, translation, the 4,000-character limit and a person on the send button.
- You need to know what Google removed. The deleted review archive and the removal report by star rating are not on the Semrush Local feature list.
- You want a fix list, not an audit. Ten checks per location, each with its gap, and a score that moves when you close it.
- The bill follows the estate. 23 locations is $230 a month, all features, no credit pack to top up.
When Semrush Local is the better fit
- You already pay for Semrush. Local sits beside the SEO toolkit in the same account.
- You need directory listings. Pro distributes data to 70+ directories, including US healthcare directories; Locationes manages Google only.
- You want replies without a person. Automatic replies in a chosen tone are a real feature; Locationes deliberately does not auto-publish.
- You need keyword research next to local reporting. Semrush is an SEO platform first, and one vendor is simpler if local work feeds a content programme.
What 23 locations cost
| Locationes | Semrush Local | |
|---|---|---|
| Unit | $10.00 per location / month (11–50 band) | $30 Base or $60 Pro per location / month |
| 23 locations | $230 / month | $690 Base; $1,380 Pro |
| Year | $1,518 | $8,280 Base; $16,560 Pro |
| Caveat | — | Prices shown are annual billing; 20+ locations move to a custom quote |
Read from `semrush.com/pricing/local` in November 2026. A monthly option exists; the published figure is the annual rate. From 20 locations Semrush routes the account to sales, so the arithmetic is indicative, not a quote.
FAQ
Is Semrush Local better than Locationes?
For directory listings and automated replies, yes. For review operations, profile repair and cross-location reporting, Locationes goes further. The decision comes down to one question: does a person need to approve each reply?
Does Locationes have AI replies?
Not yet. AI-assisted drafts are in development and every reply today is written or approved by a person.
Can we keep Semrush and add Locationes?
Yes. Both connect to the same profiles: Semrush for keyword research and listings, Locationes for the review queue, alerts and the archive.
Start with your own location list
Connect a Google account and the first action list is ready in the same session. 3-day free trial.
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