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Locationes vs Synup
Short answer. Synup is a local marketing platform built for agencies: listings distribution, review monitoring and responses, social posting, local rank grids and white-label client reporting, sold as a monthly workspace plan plus per-location modules. Locationes is a Google Business Profile operations tool at $10.00–$12 per location. Synup answers "how do I run twenty client accounts from one login"; Locationes answers "which profile is wrong and who replies today". Synup's two public pricing pages describe different structures, so this page shows both rather than picking one.
Side by side
| Capability | Locationes | Synup |
|---|---|---|
| Multi-location management | Yes — one list, store codes, bulk update | Yes — client accounts and locations in one workspace |
| Review replies | Yes — inbox, bulk reply, in-place translation | Yes — reviews module |
| Reply templates | Yes | Unverified |
| AI replies | No — in development | Yes — AI review responses (Reviews Pro) |
| Deleted review archive | Yes — every review archived, removal alerts | Unverified |
| Google alerts | Yes — permission, closed, duplicate, account change, edits in review | Partial — daily review monitoring; profile-change alerts unverified |
| Profile completeness score | Yes — 0–100, ten checks, a fix for each | Partial — listing health view; scoring unverified |
| Keyword reports | Yes — performance, trends, impressions, interactions | Partial — SEO module, 1–5 keywords by tier |
| Rank tracking | Yes — per location, plus a map view | Yes — local rank grid |
| Pricing model | Per location/month: $12 / $10.00 / $8 / $7.00 | Workspace plan plus per-location modules |
| Free trial | 3 days, full access | 14 days (reported) |
| Minimum locations | 1 | 1 |
Locationes vs Synup
When Locationes is the better fit
- You are the business, not an agency. Synup's structure assumes client accounts, seats and resale. A brand with 23 stores does not need a churn forecast; it needs a review queue.
- One number, one multiplication. $10.00 × 23 = $230 a month, every feature. Synup's bill is a workspace fee plus modules, and the modules are where the per-location cost reappears.
- The deleted-review record matters. Locationes archives every review and reports removals by star rating. That is not on Synup's published feature list.
- Google is the scope. Synup distributes listings to 75+ directories and posts to social channels. If you will not use either, the modules still cost the same.
When Synup is the better fit
- You sell local marketing to clients. White-label dashboards, client users and separate client accounts are the product's centre, not an add-on.
- Listings across directories are the deliverable. 75+ directories, duplicate suppression and a listing-health view are real work that Locationes does not attempt.
- You need a rank grid inside the same login. Local rank grids sit next to listings and reviews; Locationes tracks position per keyword and location, not a grid.
- You want social posting in the same tool. Local posts to Google and Facebook are included in the platform; Locationes schedules Google Posts only.
What 23 locations cost
| Locationes | Synup | |
|---|---|---|
| Unit | $10.00 per location / month (11–50 band) | Workspace plan + per-location module |
| 23 locations | $230 / month | Not calculable as one number |
| Workspace | Included | $79–$999 / month depending on page and tier |
| Modules at 23 | — | Reviews Pro $20 × 23 = $460; Listings Pro $35 × 23 = $805 |
| Indicative total | $1,518 / year | $539–$2,149 / month before tax, by configuration |
Synup publishes two pricing structures: `synup.com/en/pricing` lists Startup $79, Agency $199 and Scale $799 a month billed annually; `synup.com/pricing` lists Solo $49, Premium $299, Pro $499 and Scale $899. Module rates ($20–$50 per location a month) appear on both. The range above is our arithmetic on those published numbers, not a quote.
FAQ
Which Synup price is correct?
We do not know, and we are not going to guess. Two pages on the same domain show different tiers and different totals. Ask Synup which structure applies to your location count, in writing, before comparing quotes.
Does Locationes distribute listings to other directories?
No. It manages the Google Business Profile. Directories, duplicate suppression across the web and social posting are outside the product, which is why the price stays at $10.00.
Is Synup built for a single business?
It can be used by one, but its structure — client accounts, seats, white-label portals — is built for agencies. A single brand pays for account machinery it will not use.
Start with your own location list
Connect a Google account and the first action list is ready in the same session — closed stores, duplicates, profiles missing a phone number. 3-day free trial, cancel anytime.
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