Compare
Locationes vs SOCi
Short answer. SOCi is a multi-location marketing platform for franchise and enterprise brands: listings, local pages, local social, reviews and surveys, packaged as three "Genius Agents" and priced by location count plus the agents you switch on. It publishes no price and charges nothing per user or per profile. Locationes is a Google Business Profile operations tool at $10.00–$12 per location. SOCi suits a brand where head office sets the rules and hundreds of local managers execute them; Locationes suits a team with a few dozen profiles, one review queue and no appetite for an enterprise rollout.
Side by side
| Capability | Locationes | SOCi |
|---|---|---|
| Multi-location management | Yes — one list, store codes, bulk update | Yes — location groups, brand-level governance; no per-profile fee |
| Review replies | Yes — inbox, bulk reply, in-place translation | Yes — reputation agent |
| Reply templates | Yes | Unverified |
| AI replies | No — in development | Yes — agent-based |
| Deleted review archive | Yes — every review archived, removal alerts | Unverified |
| Google alerts | Yes — permission, closed, duplicate, account change, edits in review | Unverified |
| Profile completeness score | Yes — 0–100, ten checks, a fix for each | Partial — listings optimisation; scoring unverified |
| Keyword reports | Yes — performance, trends, impressions, interactions | Partial — local search agent; keyword reporting unverified |
| Rank tracking | Yes — per location, plus a map view | Unverified |
| Pricing model | Per location/month: $12 / $10.00 / $8 / $7.00 | Custom quote: by location count and agents; no per-user or per-profile fee |
| Free trial | 3 days, full access | Unverified |
| Minimum locations | 1 | Not published |
Locationes vs SOCi
When Locationes is the better fit
- The estate is tens of locations, not thousands. SOCi's own pricing page frames the product around brands managing hundreds or thousands of locations. At 23 sites the buying process — demo, scoping, agent selection, annual contract — is usually a larger commitment than the work it supports. That is a fit observation, not a claim about the product.
- You need a queue, not an agent. Locationes does not auto-publish replies or posts. Templates, translation, bulk reply and a person on the send button are the whole design, and the deleted review archive is the part an automation layer rarely keeps.
- The price is on the page. Four bands, every feature, three-day trial. No agent bundle to size, no annual commitment, no procurement cycle.
- Google is the only channel you are responsible for. If local social and listings syndication sit with another team, paying for them here is a subscription to someone else's work.
When SOCi is the better fit
- Head office has to enforce standards. Brand-approved content, approval flows, location groups and permissions at franchise scale are the core of the product, not an add-on.
- You want AI to execute, not suggest. Its agents reply to reviews, publish social content and run local search tasks; Locationes deliberately keeps a person on the button.
- You need local pages and search ads. Dynamic local pages, pages analytics and search ads have no equivalent in Locationes.
- You buy by location and hate seat fees. SOCi charges no per-user and no per-profile fee — the same principle as Locationes, applied to a much wider product.
What 23 locations cost
| Locationes | SOCi | |
|---|---|---|
| Unit | $10.00 per location / month (11–50 band) | Quote: location count + selected agents |
| 23 locations | $230 / month | Not published |
| Year | $1,518 | Third-party marketplace data puts entry partnerships near $15,000 a year |
| Extras | None | Agents and usage limits are scoped per contract |
SOCi publishes no price. The $15,000 figure is third-party marketplace data read in November 2026, not a quote, and it describes an entry-level partnership rather than a 23-location contract.
FAQ
Does SOCi publish its pricing?
No. It prices by location count and by which Genius Agents and skills you deploy, and routes every enquiry to a quote. User seats and profile counts are not charged separately.
Is SOCi suitable for 10–20 locations?
Its published positioning targets brands with hundreds or thousands of locations. Below that, the evaluation and contracting effort is usually the larger cost — but it is a fit question, not a capability limit.
Does Locationes post to social media?
No. It schedules Google Posts, which are a Google Business Profile feature. Facebook, Instagram and other social publishing are outside the product.
Start with your own location list
Connect a Google account and the first action list is ready in the same session — closed stores, duplicates, profiles missing a phone number. 3-day free trial, cancel anytime.
Other comparisons