Tool guide
Birdeye alternatives: six options in three groups
Birdeye is a customer-experience suite: reviews, listings, messaging, payments and webchat in one contract, quoted per location. The alternatives are not interchangeable: some cover a similar scope, some do review work, some concentrate on Google profiles. The useful question is which of those jobs you are buying, and whether the migration path matches the data you own.
Seller disclosure. Locationes is the seller of one product in this list. The order follows the six published criteria, not payment; no vendor can buy a row or a position.
Last checked: November 2026
Criteria
| # | Criterion | What we check | Why it changes the order |
|---|---|---|---|
| 1 | Google profile operations | Bulk edits to hours, categories, services, photos and service areas; whether changes are logged | First filter: without profile depth, the rest is reporting |
| 2 | Review operations | Request, reply, templates, and a record of reviews Google removes | Decides whether the tool replaces a review queue or sits beside it |
| 3 | Multi-location control | Store codes, location groups, user roles and an approval step | Separates a team tool from a single-profile tool |
| 4 | Reporting and alerts | Profile-change alerts, keyword and rank reporting, export | Turns the profile list into something a manager can audit |
| 5 | Pricing transparency | A published unit rate or a stated quote-based model | A quote-based row can still rank, but it is marked as a quote |
| 6 | Segment fit | The location band and team model the product is built for, including white-label and franchise needs | Prevents comparing a one-location product with an enterprise platform |
The tools
| Tool | Typical fit | Unit price (Nov 2026) | 23 locations / month | Source note |
|---|---|---|---|---|
| Locationes | Google-first operations; review queue and deletion record | $10.00 per location / month (11–50 band) | $230 | Published |
| Uberall | Same-scope suite; listings, reviews and local governance | Quote for core plans; GEO Studio $109 and $449 per month | Quote | Published and quote |
| Podium | Same-scope; messaging, payments and reviews | $399 Core / $599 Pro per account / month; Signature quote; 10DLC $8 per location / month | Quote | Published |
| ReviewTrackers | Review platforms; cross-platform analytics | Per location / month, annual; rate behind a slider | Quote | Third-party $69–$120 per location / month, not a quote |
| GatherUp | Review platforms; requests and reminders | $60 per location / month for 2–10 locations; $99 for one location | Quote | Published |
| Semrush Local | Google operations inside an SEO suite | $30 per location / month Base; $60 Pro (annual billing) | $690 Base | Published |
| Localo | Google operations for a small estate | $169 per month Pro (60 profiles); $149 annual | $169 | Published |
| Birdeye | Incumbent; full customer-experience suite | Quote, per location, annual billing | Quote | Third-party $299–$449 per location / month, not a quote |
Prices read November 2026. The unit column states the billing period; a quote row has no published rate.
Six alternatives in three groups
Migration checklist
- Inventory the data. List every review source, listing, template, contact list, media library and saved reply you use today. Ask for a sample export before signing; the format matters more than the promise.
- Export review history. Request the full review record, including dates, ratings, replies and deletion history. Check whether the export includes original text or a summary.
- Map listings and NAP data. Record business names, addresses, phone numbers, categories, hours and service areas per location. A CSV with one row per location is the minimum.
- Capture the wording. Export response templates, saved replies and approval text. These are the slowest assets to rebuild.
- List integrations. Payment links, CRM fields, webchat routing, call tracking and analytics connections all have an owner. Decide which ones move and which are retired.
- Plan the overlap. Run both systems for one billing cycle if the contract allows it. Publish from one source of truth, not two, and record which system owns each field.
- Set permissions. Rebuild user roles before the first live change. Check who can edit hours, publish replies and export data.
- Agree the exit date. Put the last billing, export and redirect dates in one place. A migration without a date is a parallel subscription.
This checklist describes data types, not vendor behaviour. Ask for a sample export and read the terms.
Which tool for which job
- You need the same breadth as Birdeye, including messaging and payments. Uberall or Podium, both quoted at your location count. Budget for usage charges as well as the plan.
- Reviews arrive from many platforms and the report is the deliverable. ReviewTrackers; add its listings or rank module if you will use them.
- You mainly need a review request that reaches every customer. GatherUp or NiceJob, both with published entry prices and a review-request workflow.
- Google profiles are the work and the budget is per location. Locationes at $230 for 23 locations. It does not sell messaging, payments or webchat, so it replaces the profile side.
- You already pay for Semrush. Semrush Local keeps local work inside the same suite. Localo is the lower-cost option for a small estate.
Methodology
The six criteria are fixed across the six category pages on this site and appear in the same order. Rows are ordered by how many of the six criteria the vendor's published product page answers for the job named at the top of this page. Locationes is disclosed as the seller and is not placed first by default.
Product scope and prices were read from public vendor pages in November 2026. Published numbers are recorded in SOURCES.md with a reading date. The 23-location figures multiply the published unit and show the calculation. Third-party ranges are labelled and are not quotes. We do not publish user counts, awards, review-site ratings or revenue estimates. Prices and feature lists are re-checked every quarter; a changed price is updated in the row and in SOURCES.md together.
FAQ
Is one of these a direct replacement for Birdeye?
No single row covers every Birdeye module. Uberall and Podium come closest on scope, but each has its own contract, modules and usage charges. Review and Google-profile tools replace part of the suite.
Does Locationes import our Birdeye data?
Locationes manages Google Business Profiles and the reviews on them. Google review history and profile data can be rebuilt or imported where the export format allows; messaging, payments and non-Google review sources are outside the product. Ask both vendors for a sample export before committing.
What is the migration risk?
Usual gaps are saved replies, automation rules, payment links and non-Google review history. The checklist names the data types so the team can price the work. It does not assume any vendor refuses to export; that depends on the contract.
How are the prices in the table calculated?
Published per-location rates are multiplied by 23. Podium publishes account-level plans, so its 23-location cell says quote. Birdeye and ReviewTrackers are quote-based; the third-party range is labelled and is not a quote.
Check the migration before the renewal date
Connect a Google account and the first profile action list is ready in the same session: closed locations, duplicates, missing phone numbers and profiles with an unfinished score. 3-day free trial, cancel any time.
Other category guides