Tool guide
Local SEO tools for agencies: six jobs, not six vendors
An agency stack is a set of jobs: audit, citation and NAP, grid rank, review operations, reporting and white-label. Few products cover all six well, and the useful answer is usually two or three tools with a clear owner for each job. Locationes does one of those jobs — Google profile and review operations — and does not offer white-label or a client resale dashboard.
Seller disclosure. Locationes is the seller of one product in this list. The order follows the six published criteria, not payment; no vendor can buy a row or a position.
Last checked: November 2026
Criteria
| # | Criterion | What we check | Why it changes the order |
|---|---|---|---|
| 1 | Google profile operations | Bulk edits to hours, categories, services, photos and service areas; whether changes are logged | First filter: without profile depth, the rest is reporting |
| 2 | Review operations | Request, reply, templates, and a record of reviews Google removes | Decides whether the tool replaces a review queue or sits beside it |
| 3 | Multi-location control | Store codes, location groups, user roles and an approval step | Separates a team tool from a single-profile tool |
| 4 | Reporting and alerts | Profile-change alerts, keyword and rank reporting, export | Turns the profile list into something a manager can audit |
| 5 | Pricing transparency | A published unit rate or a stated quote-based model | A quote-based row can still rank, but it is marked as a quote |
| 6 | Segment fit | The location band and team model the product is built for, including white-label and franchise needs | Prevents comparing a one-location product with an enterprise platform |
The tools
| Tool | Typical fit | Unit price (Nov 2026) | 23 locations / month | White-label | Source note |
|---|---|---|---|---|---|
| Locationes | Google profile and review operations | $10.00 per location / month (11–50 band) | $230 | No | Published |
| BrightLocal | Citation, audit and client reporting | $156 per month Track; $296 Grow (21–30 band) | $156 Track; $296 Grow | Reporting | Published |
| Whitespark | Modular local SEO tools | $1 per location / month Local Platform; modules from $10 per month | $23 platform; modules extra | Unverified | Published |
| Local Falcon | Grid rank scans | Credits from $24.99 to $199.99 per month; enterprise $499–$4,999 | Quote | Unverified | Published |
| GatherUp | Review requests and reminders | $60 per location / month for 2–10 locations; $99 for one | Quote | Unverified | Published |
| Grade.us | White-label review funnel | $60 per seat/location / month, three-seat minimum | $1,380 | Yes — resale | Published |
| Semrush Local | Google operations inside an SEO suite | $30 per location / month Base; $60 Pro (annual) | $690 Base | Unverified | Published |
| AgencyAnalytics | Client reporting and dashboards | Quote | Quote | Unverified | Quote |
Prices read November 2026. The unit column states the billing period; a quote row has no published rate.
The six jobs
Ten client locations
The table prices ten client locations, one location per client. It is a planning aid, not a quote. Volume bands and module prices change the total.
| Tool | Unit | Ten client locations / month | Note |
|---|---|---|---|
| Locationes | $12 per location / month (1–10 band) | $60 | All features in the band |
| BrightLocal | $41 Track per location / month | $410 | 10 × the one-location rate; the 10-location band is not published |
| Whitespark | $1 per location / month platform | $10 | Modules priced separately |
| Local Falcon | Credit plans | Quote | Credits are not sold per location |
| GatherUp | $60 per location / month (2–10) | $600 | Published band |
| Grade.us | $60 per seat/location / month | $600 | Three-seat minimum |
| Semrush Local | $30 per location / month Base (annual) | $300 | Annual billing |
| AgencyAnalytics | Quote | Quote | Reporting layer |
Which stack for which agency
- You sell local SEO and the report is the deliverable. BrightLocal for citations, audits and white-label reporting; a separate operations tool for the review queue your team actually works.
- You manage Google profiles for 10–50 clients. Locationes at $10.00–$12 per location, plus a reporting layer if clients need a branded dashboard. No white-label from Locationes.
- Grid screenshots close the sale. Local Falcon; keep the credit plan tied to the number of scans you actually sell.
- You resell under your own brand. Grade.us or DashClicks for white-label; neither replaces a Google profile operations tool.
- You already run Semrush. Semrush Local keeps local work inside the suite; add a citation tool if the client needs publisher cleanup.
Methodology
The six criteria are fixed across the six category pages on this site and appear in the same order. This page is organised by job rather than by vendor because agencies buy a stack, not a single product. The tool table is a price reference for the products named in the job sections. Locationes is disclosed as the seller; it is not placed first by default and it loses on the white-label job by its own published scope.
Product scope and prices were read from public vendor pages in November 2026. Published numbers are recorded in SOURCES.md with a reading date. The 23-location and ten-client figures multiply the vendor's published unit and show the calculation; where a volume band is not published, the table says so. Third-party ranges are labelled and are not quotes. We do not publish user counts, awards, review-site ratings or estimates of another company's revenue. Capabilities we could not confirm are marked "Unverified" or left out; they are not described as missing.
Prices and feature lists are re-checked every quarter. A changed price is updated in the row and in SOURCES.md together; a price that cannot be confirmed becomes "quote".
FAQ
Does Locationes offer white-label?
No. There is no client-branded dashboard, resale licence or fulfilment service. The product is sold to the business that runs the Google profiles. If white-label is a requirement, Grade.us and DashClicks are the closer purchases on this page.
Is Locationes an SEO tool?
It is a Google Business Profile operations tool. It covers profile edits, review replies, a deletion record, alerts and rank reporting. It does not do keyword research, backlinks, site audits or citation building. Those are separate jobs in the stack above.
How is the ten-client table calculated?
For per-location pricing, the published one-location rate is multiplied by ten. Locationes uses the 1–10 band at $6, so ten locations are $60 a month. BrightLocal's ten-location band is not published, so the table shows ten times its $41 one-location rate and labels the assumption. Quote-based tools stay as quote.
What should an agency buy first?
The job that consumes the most hours. If citations are the bottleneck, buy the citation tool; if review replies are, buy the review queue. A reporting layer comes after there is something worth reporting. Do not buy a suite to avoid choosing; the unused modules still cost money.
Build the stack around the job, not the logo
Connect a Google account and the first profile action list is ready in the same session: closed locations, duplicates, missing phone numbers and profiles with an unfinished score. 3-day free trial, cancel any time.
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