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Locationes vs Moz Local
Short answer. Moz Local is a per-location local SEO subscription: listings across 90+ directories, a Local Grid map-pack ranking view, review monitoring and — from the Preferred plan — review replies, at $20–$40 per location a month. Locationes is a Google Business Profile operations tool at $10.00–$12 per location. Moz Local answers "where do we appear, and how high"; Locationes answers "which profile is broken, which review is waiting and who fixed what". Moz Local suits a small business or agency that wants presence and rank data under a familiar brand; Locationes suits a team running dozens of Google profiles.
Side by side
| Capability | Locationes | Moz Local |
|---|---|---|
| Multi-location management | Yes — one list, store codes, bulk update | Yes — one account, one subscription per location |
| Review replies | Yes — inbox, bulk reply, in-place translation | Yes — Preferred and above, Google and Facebook |
| Reply templates | Yes | Unverified |
| AI replies | No — in development | Partial — Reviews AI add-on |
| Deleted review archive | Yes — every review archived, removal alerts | Unverified |
| Google alerts | Yes — permission, closed, duplicate, account change, edits in review | Partial — review alerts; profile-change alerts unverified |
| Profile completeness score | Yes — 0–100, ten checks, a fix for each | Partial — Data Health accuracy view; scoring unverified |
| Keyword reports | Yes — performance, trends, impressions, interactions | Partial — Local Grid rankings; search-term reporting unverified |
| Rank tracking | Yes — per location, plus a map view | Yes — Local Grid map-pack ranking |
| Pricing model | Per location/month: $12 / $10.00 / $8 / $7.00 | Per location/month: Lite $20, Preferred $30, Elite $40; annual $16 / $24 / $33 |
| Free trial | 3 days, full access | Unverified |
| Minimum locations | 1 | 1 |
Locationes vs Moz Local
When Locationes is the better fit
- The review queue is the work. Replying to reviews is a paid upgrade at Moz Local and covers Google and Facebook. Locationes puts every review from every location in one inbox on every plan, with templates, translation and bulk reply.
- You need to know what Google removed. Moz Local monitors reviews; it does not publish an archive of deleted ones. Locationes keeps every review and reports removal rate by rating.
- You operate outside the US, UK and Canada. Moz Local's purchased listing management covers those three markets. Locationes works on the Google profile wherever the profile exists.
- The bill scales with locations, not with plans. At 23 locations Moz Local Preferred is $690 a month. Locationes is $230, every feature, no upgrade to reach review replies.
When Moz Local is the better fit
- Listings are the point. 90+ directories from one subscription, plus data health checks, is a real presence product — and it is the part Locationes deliberately does not do.
- You want the Moz name in a client report. Local Grid screenshots and Moz-branded reporting land well in an agency deck.
- You need map-pack depth per keyword. Local Grid samples rankings around a location; Locationes tracks position, not a grid.
- You are already a Moz customer. Moz Pro and Moz Local sit in one account, and one renewal is simpler than two.
What 23 locations cost
| Locationes | Moz Local | |
|---|---|---|
| Unit | $10.00 per location / month (11–50 band) | $30 Preferred or $40 Elite per location / month (monthly billing) |
| 23 locations | $230 / month | $690 Preferred; $920 Elite |
| Year | $1,518 | $8,280 Preferred; $11,040 Elite |
| Annual billing | — | $552 Preferred; $759 Elite per month (23 × $24 / $33) |
Read from `moz.com/products/local/pricing` in November 2026. Each physical location needs its own subscription; 50+ locations move to an enterprise quote, so the arithmetic above is indicative, not a quote.
FAQ
Is Moz Local a Google Business Profile management tool?
Partly. It updates business data through its listings network and monitors reviews. Bulk editing of hours, services, photos and descriptions across profiles is not on its published feature list; test it in a trial before assuming.
Is Moz Local cheaper than Locationes?
No. At 23 locations, Preferred is $690 a month against $230, and Elite is $920. Per location the difference is $30 against $10.00.
Can an agency run both?
Commonly. Moz Local for listings, Local Grid screenshots and the client report; Locationes for the review queue, profile fixes, alerts and the deleted review archive.
Start with your own location list
Connect a Google account and the first action list is ready in the same session — closed stores, duplicates, profiles missing a phone number. 3-day free trial, cancel anytime.
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