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Locationes vs Pluspoint
Short answer. Pluspoint is a per-location local marketing platform: reviews, listings, social posting, an omni-channel inbox, microsites and a chatbot for $29 a location a month, minimum three locations, with directory syndication as a separate $39 add-on. Locationes is a Google Business Profile operations tool at $10.00–$12 per location. They overlap on profile management and review replies; Pluspoint covers far more channels. Pluspoint suits a multi-site SMB that wants one vendor for every customer touchpoint. Locationes suits a team whose week is profile accuracy, review replies and the report that proves it.
Side by side
| Capability | Locationes | Pluspoint |
|---|---|---|
| Multi-location management | Yes — one list, store codes, bulk update | Yes — one login, per-location profiles; minimum 3 locations |
| Review replies | Yes — inbox, bulk reply, in-place translation | Yes — monitoring and replies, AI-assisted |
| Reply templates | Yes | Unverified |
| AI replies | No — in development | Yes — AI-generated and automated replies |
| Deleted review archive | Yes — every review archived, removal alerts | Unverified |
| Google alerts | Yes — permission, closed, duplicate, account change, edits in review | Unverified |
| Profile completeness score | Yes — 0–100, ten checks, a fix for each | Unverified |
| Keyword reports | Yes — performance, trends, impressions, interactions | Unverified |
| Rank tracking | Yes — per location, plus a map view | Unverified |
| Pricing model | Per location/month: $12 / $10.00 / $8 / $7.00 | $29 per location/month, minimum 3 locations; Listings Sync $39/location/month |
| Free trial | 3 days, full access | 14 days, no card |
| Minimum locations | 1 | 3 |
Locationes vs Pluspoint
When Locationes is the better fit
- You are paying for Google, not for a suite. At 23 locations the bill is $230 a month. Pluspoint is $667 at the same count on monthly billing, before its listings add-on. The difference buys channels you may not run.
- The review queue needs a paper trail. Every review is archived from day one and flagged when Google deletes it; the report breaks removal rate down by star rating. A reply published under the wrong location is a support ticket waiting to happen, so bulk replies still route per store.
- The unit of work is the profile. Store codes, regions and categories across dozens of listings, with thirty locations updated in one action. Pluspoint manages profiles too; its centre of gravity is the customer conversation around them.
- No seat arithmetic. Locationes bills locations, not users, and has no minimum. Pluspoint includes three users and charges $19 for each extra one.
When Pluspoint is the better fit
- You need listings beyond Google. Its Listings Sync add-on publishes to a 200+ directory network at $39 per location a month — switch it on only for the stores that need it.
- One inbox for every channel matters. Reviews, social comments, DMs, SMS, WhatsApp and a 24/7 chatbot in one place is a real product, and Locationes has none of it.
- You want review generation, not just replies. Campaigns, survey-to-review flows, QR codes and widgets are built in; Locationes works on reviews that already exist.
- You are already at three or more locations. The minimum is not a limitation for you, and a 14-day no-card trial is a low-risk evaluation.
What 23 locations cost
| Locationes | Pluspoint | |
|---|---|---|
| Unit | $10.00 per location / month (11–50 band) | $29 per location / month, billed monthly |
| 23 locations | $230 / month | $667 / month; $555.83 on annual billing (pay 10 months for 12) |
| Year | $1,518 | $8,004 monthly; $6,670 annual |
| Extras | None | Listings Sync $39/location/month; $19 per extra user; credits $0.49 each beyond 50 |
Read from `pluspoint.io/pricing` in November 2026. Annual billing charges ten months for twelve; the monthly figure is the like-for-like comparison.
FAQ
Is Pluspoint cheaper than Locationes?
No. At 23 locations it is $667 a month against $230, and the listings add-on is extra. It is only cheaper per dollar of scope if you genuinely use reviews, social, inbox and campaigns.
Does Locationes publish listings to other directories?
No. It manages the Google Business Profile. Apple, Bing, Yelp and the rest are outside the product, which is why the price holds at $10.00.
Can we run both?
Yes, and the split is clean: Pluspoint for listings, messaging and review generation; Locationes for profile accuracy, the review queue, alerts and cross-location reporting.
Start with your own location list
Connect a Google account and the first action list is ready in the same session — closed stores, duplicates, profiles missing a phone number. 3-day free trial, cancel anytime.
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