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Locationes vs BrightLocal
Short answer. BrightLocal is a local SEO toolkit for agencies: rank tracking, geo-grid views, citation audit and building, GBP audits and white-label reporting, priced in location bands from $41 a month for one location. Locationes is an operations product for the same profiles at $12 per location, built around a review queue, live alerts and a profile score. BrightLocal answers "how visible is this client, and what should the report say". Locationes answers "which review, which profile and which store needs attention this week".
Side by side
| Capability | Locationes | BrightLocal |
|---|---|---|
| Multi-location management | Yes — one list, bulk update | Yes — location bands, shareable summary |
| Review replies | Yes — inbox, bulk reply, translation | Partial — Grow plan only |
| Reply templates | Yes | Unverified |
| AI replies | No — in development | Unverified |
| Deleted review archive | Yes — archive and removal alerts | Unverified |
| Google alerts | Yes — live checks, five categories | Partial — audit flags issues; change alerts unverified |
| Profile completeness score | Yes — 0–100, ten checks | Partial — audit report; scoring unverified |
| Keyword reports | Yes — performance and trends | Partial — rank and AI visibility; search terms in advanced insights |
| Rank tracking | Yes — per location, map view | Yes — Local Rank Tracker and Search Grid |
| Pricing model | Per location/month: $12 / $10.00 / $8 / $7.00 | Bands by location count: Track $41, Manage $54, Grow $65 for one location, monthly |
| Free trial | 3 days, full access | 14 days, no card |
| Minimum locations | 1 | 1 |
Locationes vs BrightLocal
When Locationes is the better fit
- Reviews are the daily work. Every plan includes the inbox, templates, translation and bulk reply. At BrightLocal review management starts on the top plan, so a team that only needs the queue pays for the SEO suite around it.
- You need the deletion record. Reviews are archived from day one and the report breaks removal rate down by star rating.
- You want one rate, not a band ladder. Adding the 24th store reprices the account once; no feature is held back for an upgrade.
- The audience is the region. Per-user permissions: a regional manager sees twelve stores, head office sees everything.
When BrightLocal is the better fit
- You sell local SEO as a service. Citation audit, citation building, geo-grid screenshots and white-label reporting are the artefacts clients pay for; Locationes has none of them.
- Citations are part of the job. Directory work and NAP consistency have no equivalent here — Locationes manages the Google profile and stops.
- You need a long evaluation. Fourteen days without a card beats three when you are proving value to a client.
- You report on AI visibility. BrightLocal tracks how a location appears in ChatGPT and Google's AI surfaces; Locationes reports impressions, interactions and rank.
What 23 locations cost
| Locationes | BrightLocal | |
|---|---|---|
| Unit | $10.00 per location / month (11–50 band) | Band price for 21–30 locations |
| 23 locations | $230 / month | Grow $296; Track $156 (monthly billing) |
| Year | $1,518 | Grow $3,552; Track $1,872 |
| Extras | None | Citations per site ($2–$3.20); annual billing saves about 25% |
Band prices were read from BrightLocal's published table in November 2026. Annual billing cuts every band by roughly a quarter, so the yearly figures show the monthly-billing case.
FAQ
Is BrightLocal a review management tool?
Partly. It monitors reviews on every plan and lets you respond on Grow. Its centre is local search auditing, so a team answering forty reviews a day may find a dedicated queue more direct — that is a fit judgement, not a measured difference.
Is Locationes cheaper for 23 locations?
Yes: $230 a month against $296 for Grow on monthly billing. The saving is real, the scope smaller — no citations, no white-label reporting, no geo-grid export for a client deck.
Can an agency run both?
Commonly: BrightLocal for the audit, citations and client report; Locationes for the review queue, profile fixes and the deleted review archive.
Start with your own location list
Connect a Google account and the first action list is ready in the same session. 3-day free trial.
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